Channel Partner Performance

Most partner programs are quietly bleeding revenue & recruits.

Signing a partner feels like progress. But is it really?

• 80% of channel-sourced revenue comes from 20% of partners.

• Four out of five new partners leave without ever selling anything.

• 70% of partners either end the relationship or simply go quiet within two years.

How many of your "partners" have ever sent you a lead?

For any business, agreements get signed in a moment of optimism, or perhaps due to a lack of confidence or presence in a specific sector or region. The problem is that without active management and prioritisation on both sides, partnerships do not delivers results.

That's not a partner problem. It's a governance problem.

At XELA Partners, we have experienced this situation in many different sectors and jurisdictions, and steer our clients on how to form effective partnerships and invest time in partners with shared goals.